5 Best Free Tools for Advanced SEO Keyword Research

 

Keyword research is the process of finding the popular words, phrases, and questions that people usually use in search engines like Google, Bing, Duckduckgo, etc to find what they are looking for. Keywords are classified into different types based on the user intent and they are as follows

• Navigational: When there are direct searches for a brand, company, website, or a person, then it is known as a Navigational Keyword. Eg:  Adidas, Starbucks, Baskin and Robins.
• Informational: This is a vast category and it represents the people looking for quick answers like phone numbers, recipes, news, and sports scores.
• Transactional: These searches are largely used to buy a product or service online. Eg: Making a purchase, signing up for a premium content

Keyword Research is the crux of the search engine optimization (SEO) process, but most marketers aren’t sure which keyword tools to use for finding the right keywords, their search volume, and competition. The tools mentioned here will help them in their keyword research process.

Google Trends 

Google Trends is a free tool by Google that helps to better understand what people are interested in and excited about, in real-time. It provides deep insights on a selected topic which will help marketers to study the user behavior of a particular topic in a selected location. 

Here’s an example 

The below image shows the interest in the search term “Pizza” for the last 12 months in the U.S.

With Google Trends, you can also find the data of related queries and topics which will be really helpful for marketers while writing an article. For example, the related queries and topics of the term “Pizza” can be found
below.